Native Californian Neely Shearer began her career as a fashion designer and stylist in Japan, and opened her first boutique in West Hollywood in the late 1990s. There, she connected with local street artists and began exhibiting their work. In 2014, Shearer established the Venice, CA–based boutique In Heroes We Trust as a creative hub for emerging designers, street art, good vibes, and hula hooping. Her dad, David Bowie, and Pepé Le Pew top her list of favorite all-time heroes.