Love. Courage. Anger. Sorrow. Peace. Disgust. Compassion. Wonder. Fear. As set down in the earliest Indian theory of aesthetics, these universal feelings form the range of nine emotions which the superior work of art should evoke and represent. In modern day India, this theory informs all aspects of cinema culture, but finds its most extravagant expression in the film hoardings that dominate city roads in much of southern India. Formulaic yet compelling, they powerfully express and invoke this spectrum of universal emotions to viewers of all persuasions. Through both art and analysis, The Nine Emotions uncovers this fascinating intersection of culture, commerce and politics. Some of the genre’s finest artists creatively remake the emotions of south Indian film hoardings, making fresh and original plays on the visual syntax of cinema tradition.